Differentiators

GTM360 uses the STRADOF framework to identify differentiators in its clients' offerings. STRADOF stands for STructured Methodology for RApid Development OF Differentiators.

STRADOF looks beyond features, examines the attributes of the Total Ownership Experience and goes on to provide a structured methodology to develop a set of credible and ready-to-use differentiators for a wide range of "high-tech" products.

STRADOF focuses on the market, unlike most approaches that tend to look inwards into the company. It can be used in “high tech” product categories like computers and software that are intended for use by a business. The steps involved in creating differentiators using STRADOF are:

• Identify relevant Total Ownership Experience

• Identify relevant Attributes

• Answer 4Qs for each Attribute

• Arrive at set of 'n' Differentiators

• Packaging Differentiators

STRADOF is owned by one of the founders of GTM360 and is licensed for use by GTM360. For more details, visit www.stradof.com.

OVERVIEW OF STRADOF

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