We weigh in here!

Go To Market Process

Go To Market is what separates a great idea from blockbuster revenues. Packaging the idea into a marketable offering, presenting it through marketing collateral, and generating qualified leads for it via targeted campaigning -- these are the key steps in the go to market process. More>>>

Marketability

Any idea, product or capability must be marketable in the first place. Therefore, marketability is the first and arguably the most critical element on which they should be evaluated. Offering, campaigning and sales have a much better chance of succeeding if the idea, product or capability is marketable. More>>>

Differentiators

GTM360 uses the STRADOF framework to identify differentiators in its clients' offerings. STRADOF stands for STructured Methodology for RApid Development OF Differentiators. STRADOF looks beyond features, examines the attributes of the Total Ownership Experience and goes on to provide a structured methodology to develop a set of credible and ready-to-use differentiators for a wide range of "high-tech" products. More>>>

Five Tips To Boost Inside Sales Effectiveness

Realize that your inside sales team is at the tailend of your go to market process and can be effective only if it's equipped with upstream go to market elements like marketable offerings and supporting collateral. Giving them a mailing list and telling them to make cold calls won't work. More>>>

SEO Or SEM?

With the growing buzz around inbound marketing, it might be useful to note a few key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  

Broaden Markets With Multilingual Support For Your Products

Traditionally, multilingual software applications and Web sites allowed users to select a language from a list containing multiple languages at the set-up and log-in stage. The language was then installed and displayed on all screens, menus, and help text. That sufficed when the application’s use was confined to a single language at a time.

Boosting Cold Calling Effectiveness

Frustrated with rejections on a daily basis, salespersons have been seeking out alternatives for years to cold calling for generating leads. Is cold calling required or not?