Executives

Ketharaman Swaminathan

Founder & CEO

As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives.

S. Ketharaman has a unique combination of Information Technology products and services experience resulting from his professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. After starting his career in sales in India, Ketharaman has subsequently held a variety of positions in marketing, delivery and general management positions in the UK, Germany and the Middle East.

In his most recent role as head of global business development for Oracle Financial Services Software Limited (formerly i-flex solutions), S. Ketharaman set up the go to market function for the banking and payments verticals of the company's services business. Undeterred by the financial market slowdown prevalent during this period, he succeeded in growing the sales pipeline by creating sharply-defined offerings and campaigning them aggressively into newer markets. Prior to this role, Ketharaman was based in London and was responsible for the company's payments business with a Top 5 UK bank. Using a strong customer-oriented approach combined with go to market inputs, he could make significant contributions to winning new business and forging lasting partnerships with other product, services and systems integration companies. Before this, when Ketharaman joined i-flex, the future of the company's retail payments line of business was threatened by turbulence in its flagship engagement. By inculcating a spirit of going after new business and backing it up with marketing inputs, presales support and delivery excellence, he was not only able to get the LOB back on its feet but succeeded in bringing about positive revenue growth.

Before joining i-flex, S. Ketharaman created innovative go-to-market models for the SAP and PeopleSoft practices of Zensar / Fujitsu which resulted in the acquisition of a number of new FORTUNE 500 customers in record time.

During his prior assignments in Ramco Systems, MHD / NCR and Wipro Infotech, S. Ketharaman regularly earned plaudits for exceeding revenue targets from large accounts, innovatively packaging new versions of ERP and other products, organizing world-class events, getting positive press coverage, and for many other achievements in sales and marketing.

Through his career, S. Ketharaman has developed frameworks related to differentiators, price forecasting, usage-based pricing, and other go to market elements. He has also authored many articles on business development, Web 2.0, software usability, ROI of ERP and ERP customization, and has served as media spokesperson for many years. He also runs a blog called TalkOfManyThings.com, where he writes on a variety of topics including sales and marketing, technology, globalization, business culture, and gadgets and gizmos.

S. Ketharaman graduated from IIT Bombay with a Bachelor's in Technology. He subsequently earned a Master's in Marketing Management degree from Jamnalal Bajaj Bombay.